Online Writer (Men’s Fitness)
Role: Online Writer, Men’s Fitness
Reports to: Editor, Men’s Fitness
Contract: Full time employed
Base: Home based
Duties and Responsibilities include:
- Work as part of a team with editor, publisher and central audience development to develop and deliver ambitious online growth targets for mensfitness.co.uk
- Deliver increased levels of original content and optimise existing content for website to achieve agreed targets
- Increase digital audience volume and engagement in line with strategy using a data driven approach, working with central audience development team
- Utilising performance reporting to identify challenges and opportunities
- Regularly monitor and reacting to analytics to optimise performance across all relevant platforms
- Identify best practice through competitor analysis and other relevant insight
- Utilise systems to optimise affiliate revenue
- Manage and upload sponsored content from mag to online where applicable and other commercial-related content across digital channels when required
- Planning and creating content for other digital channels and platforms if / when strategy requires
- Learning and sharing best practice as part of a Kelsey wide digital audience development team.
Required skills & experience:
- Strong all round digital content skills with proven track record of driving digital audience growth and engagement
- Expert in Google Analytics, SEO and keyword research.
- Ability to work to deadlines.
- Passion for health and fitness preferable but not essential
- Excellent communication skills (written, verbal & presentation) plus excellent interpersonal skills required to liaise with key departments across the business and other external partners
- Ability to work to deadlines
Personal qualities:
- Organised with attention to detail
- Results orientated
- Integrity, high standards, ambitious, contributes ideas, acts quickly
- Team player who shares knowledge
If this sounds like you, send your CV with a short covering note to hr@kelsey.co.uk . Closing date for applications 18th July 2022