Online Writer (Men’s Fitness)

Role:                 Online Writer, Men’s Fitness

Reports to:         Editor, Men’s Fitness

Contract:             Full time employed

Base:                    Home based

Duties and Responsibilities include:

  1. Work as part of a team with editor, publisher and central audience development to develop and deliver ambitious online growth targets for mensfitness.co.uk
  2. Deliver increased levels of original content and optimise existing content for website to achieve agreed targets
  3. Increase digital audience volume and engagement in line with strategy using a data driven approach, working with central audience development team
  4. Utilising performance reporting to identify challenges and opportunities
  5. Regularly monitor and reacting to analytics to optimise performance across all relevant platforms
  6. Identify best practice through competitor analysis and other relevant insight
  7. Utilise systems to optimise affiliate revenue
  8. Manage and upload sponsored content from mag to online where applicable and other commercial-related content across digital channels when required
  9. Planning and creating content for other digital channels and platforms if / when strategy requires
  10. Learning and sharing best practice as part of a Kelsey wide digital audience development team.

Required skills & experience:

  • Strong all round digital content skills with proven track record of driving digital audience growth and engagement
  • Expert in Google Analytics, SEO and keyword research.
  • Ability to work to deadlines.
  • Passion for health and fitness preferable but not essential
  • Excellent communication skills (written, verbal & presentation) plus excellent interpersonal skills required to liaise with key departments across the business and other external partners
  • Ability to work to deadlines

 Personal qualities:

  •  Organised with attention to detail
  • Results orientated
  • Integrity, high standards, ambitious, contributes ideas, acts quickly
  • Team player who shares knowledge

If this sounds like you, send your CV with a short covering note to hr@kelsey.co.uk . Closing date for applications 4th July 2022