New appointments in Kelsey’s Lifestyle Group


Kevin McCormick, Managing Director of Kelsey’s Lifestyle Group has announced a number of recent key appointments.

Oswin Grady appointed as Publisher
Oswin Grady has joined Kelsey as Publisher of our Sports & Activity brands: The Great Outdoors, Outdoor Fitness & Adventure, Sea Angler, ClayCraft and Boxing News. Oswin has held senior roles at TI Media, Immediate Media and Bauer Media and brings extensive publishing experience to Kelsey and has a passion for specialist media, shared by everyone at Kelsey

Oswin joins the publishing team in the Lifestyle Group alongside Liz Reid, publisher of our Technology and Equine brands, and Kevin as publisher of our Wellbeing brands.

Julia Barrass appointed as Head of Commercial (Agency Trading)
Julia Barrass has joined Kelsey in the newly created role of Head of Commercial (Agency Trading). Julia previously headed up TI Media’s agency trading team and is well known and respected by advertising agencies. Julia will build positive trading relationships with advertising agencies and networks to raise awareness of Kelsey’s portfolio of 80+ brands and deliver multi-platform solutions to enable their clients to connect with our passionate and highly engaged audiences.

Helen Knight appointed as Business Insights Manager
Helen Knight joins Kelsey in the new role of Business Insights Manager. With a strong background across consumer and B2B media, Helen will develop our consumer insight strategy built around internal and external data sources that will fuel the growth of our lifestyle brands.

Kevin McCormick commented: “These appointments demonstrate Kelsey’s commitment to strengthening our team to develop our brands, grow our audiences and deliver commercial solutions for our commercial trading partners.”